Wednesday, June 20, 2012

Platform - Are You Being Heard?

Michael Hyatt asks, "Have you ever felt that trying to get your message out was hopeless? Like trying to get noticed in a packed stadium? Or trying to get heard at a crowded, loud party with music blaring in the background?"  Well, if you have then you are not alone.  We all have a message to say, a product to sell, or a business to market; but if we don't have platform in which to communicate those things then we are not successful.

I had the privilege of talking with Michael Hyatt, chairman of Thomas Nelson Publishing, about his new book, Platform: Get Noticed in a Noisy World.  We discussed the importance of having a platform, no matter what you are trying to communicate and the ease in which you can build one.

Michael says, "Without a platform —something that enables you to get seen and heard—you don’t have a chance. Having an awesome product, an outstanding service, or a compelling cause is no longer enough."  This book will give you the step-by-step instructions on setting up your platform in an easy to read and comprehend format.

To listen to the interview please click here, scroll down or view the video below.

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